Letter from the founder

There were a few moments that made me rethink my relationship with money—paying for my own tuition, getting laid off after moving, and most of all, going through a divorce.

Divorce isn’t just emotional—it’s expensive. I thought I “kind of” understood money, but I quickly realized that wasn’t enough. So I started learning, slowly and awkwardly at first, until I found what worked for me.

I noticed my male friends loved talking about money—but most of my female friends didn’t. Then a friend, also divorced, asked, “How did you figure this stuff out?”

That question stuck. I want to use my design background and what I’ve learned to help other women going through big life changes.

My goal: make money feel less overwhelming and help women feel confident, capable, and financially independent.

Kana Tateyama

CEO & Founder